Thursday, September 10, 2009


Some of the "more seasoned" of us may recall the old TV series, Get Smart, and the more youthful readers will certainly know the Get Smart movie that came out a few years (based on that original TV show). The title, and most of the writing, was very clever, and 'played with words'. Smart was the name of the agent, and the bad guys were always trying to 'get' (as in capture) Smart. But it was of course also a reference to getting smarter - as in 'gaining intelligence or wisdom'.

To remind you of the show, click here to see the opening music and credits which were a thing of beauty in and of themselves.

And most of us in the wonderful world of management will recognize the acronym SMART for dealing with goals and objectives. Remember?

S - specific, significant, stretching

M - measurable, meaningful, motivational

A - agreed upon, attainable, achievable, acceptable, action-oriented

R - realistic, relevant, reasonable, rewarding, results-oriented

T - time-based, tangible, trackable

Well, we here at ScopeCrepe, and also at EarthPM, our related endeavor, would like to say that the time for getting SMART has passed. It's gone. It's fizzled. It's deceased. Would you believe that it was at least getting old?

Instead of just getting SMART these days, we think we need to be SMARTER. How, you ask, can we be SMARTER?

Glad you asked.

We can be SMARTER by adding two more letters to SMART. Of course, those two letters are E and R.

E - Environmentally

R - Responsible

In other words, it's not just enough to set our project goals and objectives as we said above, we also have to consider the effectiveness of the processes of the project itself, and its own waste and inefficiencies, we also should consider the end-product and its disposal or re-use.

If this intrigues you at all, or even if it annoys you, you should find out more about what we're saying and how you can add those two little - but important- letters, by visiting EarthPM - .

And while you're at it, Get SMARTER!

Don't miss it, even by that much.

1 comment:

Soumyaranjan Dash said...

Nice insights into the subject!

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